BPC Amersfoort (since 2012 in business as Tumble ‘n Dry) is a fashion business, carrying brands like Brams Paris (hence the name BPC), Monta and Tumble ‘n Dry. In Amersfoort are both the headquarters and central warehouse are located. The brands are sole The Netherlands, Germany, Belgium, Czech republic, Switzerland and Spain.
With sales of approximately a million jeans and children’s clothing per year to more than 1700 sales outlets, BPC is a leading trader in The Netherlands in the mid / low price range for men, women and children.
Project: Perspectivity worked with BPC to address its “growth-pains” by strategizing for the future through ‘social innovation’ of the business.