The world is on the move. Changes occur faster and faster and are influenced by many actors and factors simultaneously. It’s an illusion to think that you can continue to orchestrate the communication centrally. It takes place continuously between many players and changes face, actors and needs all the time.
So how do you organize the communication in a constantly changing environment? That requires an agile approach. With a flexible attitude, we can better respond to change. That may seem simple, but requires a really different way of working. Scrum is an innovative method to help you get agile. Originally developed for IT, but now often applied elsewhere as well. Scrum works in short cycles – with fixed roles, recurring meetings and useful lists – and provide guidance for communication departments to start working agile.
The study load is 16 hours.
Also read Petra’s blog: Reflect & Adapt