Petra de Boer

I am an experienced communications professional with a passion for sustainable development. The past 25 years I have worked for many different clients -both profit and non-profit- preferably where the two meet.

For me, communication is all about making a connection between people, usually with a specific purpose in mind. You want to achieve something with someone, or sometimes with many people simultaneously. To accomplish this, you need to trigger your stakeholders, find out whatever makes them tick. Only then can you make a connection and set something in motion.

I like to unravel complex issues, reduce them to the essence and then translate them into compelling and surprising communication solutions that move the target audience. Using critical analysis enables me to get to the essence of the question and map out all stakeholders and their interests.  A sound strategy is enhanced by creative solutions.  Words convey the essence of the message and images express the feeling you wish to invoke. Solid actions and smart tools provide the finishing touch.

My expertise:

  • Integrated brand communications
  • Design and facilitation of large scale multi-stakeholder dialogue
  • Scrum for agile project management

I am internationally educated in numbers (MBA, IESE, Barcelona), words (Business Communications & PR, Emerson College, Boston) and images (teacher training visual arts, Utrecht).

And co-author of ‘Scrum in actie‘, the first Dutch book for Scrum applied outside of IT.